Dr. Dana Webb now calls Wisconsin home, but is a native of Indiana. She completed her undergraduate studies in Indianapolis at IUPUI and her graduate degree in optometry at Indiana University in Bloomington. She spent an additional year completing a residency in primary care at the New England College of Optometry in Boston, Massachusetts. With more than 20 years of experience, 18 of those in a medical clinic, she is experienced in both routine eye care and diagnosing and managing numerous medical eye conditions including eye infections, glaucoma, macular degeneration, flashes and floaters and foreign bodies.

Dr. Webb has a passion for mission work! Since 2011, she has served on seven international mission trips and plans to participate in many more! She is looking forward to her return trip to Haiti in Feb 2019!

She enjoys spending time with her sons and their adventurous activities, traveling and photography.


Nichole has always called Wisconsin home. She comes to us with 21 years of optical and management experience from the Greater Milwaukee and Lake Country Area. You will find her eagerly greeting and assisting patients in our office. She loves helping patients choose unique, stylish and fashionable eyewear! Backed by her ABO certification, Nichole will ask questions to understand our patients’ needs and help them choose the eyewear that best suits their lifestyle. She’s also highly skilled at adjusting and repairing eyewear that may need a little extra TLC.

When not at work, she loves to spend time making new memories with her young son, gardening, dancing and making custom jewelry.